What were we Solving for?
Why wasn't the program working? How could we improve it? These methods were useful to examine, understand and evaluate our direct and indirect competitors solutions, highlight products strengths and weaknesses to help us make informed decisions about our product and design strategy. |
Follow the data We proposed that a bottom-up reface was in order to address fundamental usability issues. The design was also outdated and needed to be updated to the existing corporate style guide and standards. |
The outcome was expected to:
- Increase user engagement
- Improve user satisfaction
- Make the program significantly more attractive to customers, merchants, and agents
- Create swift and clean intake status forms

